Cannabis Global, Inc. (OTCMKTS:CBGL) Makes Bold Move into Sweetener Market
Cannabis Global, Inc. (OTCMKTS:CBGL), a leading cannabinoid products company that recently underwent a name and ticker change (previously MCTC Holdings – MCTC), announced this morning that it has officially started full-scale production of its new Hemp You Can Feel™ Sweeteners product line.
The release notes that production got started earlier this week and that distribution will ramp up starting next week.
According to the release, the line is the first hemp and cannabinoid-rich product that provides beverage and food sweetening in a cloud-free, 100% water-soluble format without the use of chemicals, additives, or GMOs. Based on methods utilizing unique non-infused honeybee hemp and cannabinoid technologies, the product line provides the all-natural label consumers are increasingly demanding.
This marks a significant move for the company. According to a report published in May by Fortune Business Insights, the global sugar substitutes market size is projected to surpass $10 billion by the end of 2026. CBGL is plowing head-long into this market with something truly unique.
Cannabis Global, Inc. (OTCMKTS:CBGL) noted in its release that the science behind its Hemp You Can Feel™ Sweeteners is simple. But it’s also complex.
The simple part: the primary hemp infusion technology is performed by honeybees. The bees eat hemp extracts – that they like – and, in return, produce honey. Simple.
The complex part: this honey includes a complex hemp compound that represents an all-natural substance that can be processed by the company into powdered sweeteners using its own proprietary process.
The result is a 100% water-soluble product line that does not alter the taste of beverages or foods (other than sweetening), is completely dissolvable in cold and hot fluids, is rich in cannabinoids and hemp extracts, and contains no chemical additives, surfactants, or emulsifiers.
“Just over a year ago, we analyzed the available water-soluble food and beverage hemp infusion technologies and were unimpressed with the options. Most clouded beverages tasted simply horrible and the vast majority used unhealthy and unnatural chemicals,” commented Arman Tabatabaei, CEO of Cannabis Global, Inc. (OTCMKTS:CBGL). “With the limited options, we set out to develop something better. We have succeeded well beyond our expectations! We are very pleased to announce today, that we began production of the revolutionary Hemp You Can Feel™ Sweetener Product lines and will begin shipment next week.”
This is Big
As noted above, the sweetener space is surging and already large. People who want to avoid processed sugar, dangerous additives, and corn syrup want a natural solution that still tastes sweet. The idea that hemp is the key ingredient and honeybees are the production factory provides a strong marketing backdrop for this new product.
We also like the fact that this isn’t an announcement about something far off in the future. It’s already happening now – the product is already being manufactured, and distribution will begin in a few days.
It’s also important to remember that Cannabis Global, Inc. (OTCMKTS:CBGL) already has an established relationship with Amazon for distribution – something that’s increasingly difficult to secure.
As far as the product definition, the release goes on to list a number of interesting versions that will be included:
- Hemp You Can Feel™ Sugar – Organic sugar with Hemp You Can Fee™ Infusions
- Hemp You Can Feel™ Sucralose Blend – Sucralose blend with Hemp You Can Feel™ Infusions
- Hemp You Can Feel™ Stevia Blend – Stevia extract (Rebiana) with Hemp You Can Feel™ Infusions
- Hemp You Can Feel™ aspartame blended with Hemp You Can Feel™ Infusions
- Hemp You Can Feel™ saccharin blended with Hemp You Can Feel™ Infusions
- Hemp You Can Feel™ Monk Fruit Sweetener – Monk Fruit Extract and Erythritol with Hemp You Can Feel™ Infusions (coming)
- Hemp You Can Feel™ Non-Dairy Creamer – A non-dairy creamer blend with Hemp You Can Feel™ infusions (coming)
- Hemp You Can Feel™ French Vanilla Non-Dairy Creamer – A non-dairy creamer blend with Hemp You Can Feel™ infusions (coming)
- Hemp You Can Feel™ Non-Dairy Creamy Chocolate Creamer – A non-dairy creamer blend with Hemp You Can Feel™ infusions (coming)
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Published at Tue, 15 Sep 2020 16:20:50 +0000